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New phones, new owner won’t save the Nokia Brand
In 2002, Nokia was number two in the list of super brands in Britain. by 2010 it was 89th. In 2010 Nokia, sold 450 million handsets, outselling Apple 10 to one. In 2012 the firm sold 16 million of its...
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10 reasons why you should use video to build your brand
Video is no longer a ‘nice to have’ it is now a ‘must have’. Here’s why: 1) According to Google, YouTube uploads have increased from 40 hours per 60 seconds in 2011 to 100 hours per 60 seconds in 2013....
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Volvo truck commercial goes viral, but will it help build the brand?
In 2011 Volvo posted its largest year-on-year increase in truck sales for the North American market. The market saw an impressive sales volume increase of 75%. Since then the company has struggled to...
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10 things to do to save the Malaysia Airlines brand
If Malaysia Airlines (MAS) makes it to 2015 and beyond, 2014 will probably be remembered as an annus horribilis for the beleaguered brand. In fact it may go down as an annus horibilis for the Malaysia...
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A starting point for social media usage in your branding strategy
If you intend to create a social media strategy in house then this infographic is a useful tool that will help you determine how to use the most popular social media tools and where to focus resources....
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Real world examples of how to cost effectively use Social Media to build your...
To build a brand you need to get a number of things right both internally and externally. And then you need to develop a long term profitable bond between your offering and your customers. The best way...
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5 reasons why advertising doesn’t work
I recently wrote an article on the state of advertising which you can read here. The post went viral and I have been criticised a lot, especially on Linkedin and you can read the comments here. I still...
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Enrich is not a channel to sell as much as possible, it’s a channel for the...
So I’m checking in online for a flight on Malaysia Airlines and I noticed that my Enrich membership (that’s the MAS Frequent Flyer Programme (FFP)) has been downgraded from gold to silver. That in...
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Thinking of hiring a cheap freelancer to design your website? What’s the real...
Last week we lost a project to build a corporate website to a freelancer who quoted 5% of our figure. How can we compete with that? On the face of it we can’t. Freelancers are popular because they are...
View ArticleRecovery branding for Tourism in Malaysia. A Q&A with Marcus Osborne
My thoughts on recovery branding for the tourism industry as well as some insights into what is required to build a robust destination brand.
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